Jan 31, 2024
When a person interacts with their device or goes online, who owns their data? Today’s guest says they do, and marketers should be paying them for the privilege. Right now, you might think this person wears hats made out of tinfoil. It may surprise you to learn they are the Global Head of AI at (EY) Ernst & Young,...
Jan 25, 2024
If you go to Wikipedia and type Zero-sum game, it’ll describe it as “a situation that involves two sides, where the result is an advantage for one side and an equivalent loss for the other. In other words, player one's gain is equivalent to player two's loss, with the result that the net improvement in benefit of...
Jan 25, 2024
‘1 to 1 Marketing,’ sounds wonderful. Don Peppers & Martha Rogers wrote a series of books in the 1990s called this. We have thrown all kinds of technology, content, and persona construction at it over the last 25 years. But it still eludes us. Architecting communications that converses with each person, at their...
Jan 10, 2024
Today’s talk is with a technology vendor, as a Disclaimer, please note that there’s no sponsor or affiliate relationship here. They're simply on the show to give their perspective on our topic.
Today we’re going to talk about leveling up beyond KPIs to data that visualizes our full-funnel.
Comedian George Carlin...
Jan 4, 2024
If your job involves numbers, you likely spend time graphically plotting it. Whether it’s for analyzing or presenting, we usually toss our datasets into our visualization tool (mainly because it takes one button click) and start visualizing it. The problem here is that we’re making content before knowing...