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Funnel Reboot podcast

Visit the full podcast site at http://funnelreboot.com

Nov 1, 2021

What needs to be done with marketing data to make it usable?.  

Essentially, it must be taken from its original source, formatted cleanly, and put into your database to be analyzed. This is handled by a process called ETL, Extract, Transform & Load. This process was done manually in olden days, but AI is now...