Nov 29, 2023
AI won’t end up being one thing, it will be present in many little applications - hopefully that will help us in our marketing. But what kind of AIs do we want? Are we looking at the ingredients that go into them?
Those are the kinds of questions innovations our guest considers as he makes AI models for healthcare...
Nov 22, 2023
Whenever your marketing is being assessed by an analyst, they will use one of two approaches.
The first is called Multi-touch attribution, which takes a customer who’s made a purchase decision, then puts weights on the touchpoints they had on various channels (Google calls their model ‘Data-driven...
Nov 16, 2023
You did everything just the way you were told.
You took the tags the free tools gave you and installed them on your site, you configured platforms and poured over their reports, you connected the systems and even hired developers to hook everything up to a database. And yet, you have little value to show for all the...
Nov 11, 2023
Memes act as our collective memory’s transportation system. The instant they are seen or heard, our minds hop to whatever emotion the meme conveys. The use of this brain-hack is as scary as it is impressive.
Memes rarely come to us via broadcast media. Instead, they spread organically online. Most of the original uses...
Nov 1, 2023
A trend that’s currently having its day in the sun is Product-Led Growth. According to our guest, it’s a fine model, but our companies need growth that’s based on a more foundational element - advocating for Customer-Led Growth.
CLG begins with creating organization-wide understanding around what experience is...