Feb 28, 2024
One thing that professional services and solo subject matter experts struggle with is building an audience and influencing their purchases.
Creating a content marketing engine that achieves this can take agonizingly long - years even. But virtual events that are properly marketed seem able to shorten that timespan.
My...
Feb 21, 2024
You could say that the marketing field is going through exciting times right now. But you shouldn’t say that everything’s rosy. Here are examples of issues we’re grappling with:
The use of SaaS by Marketing may have freed us from being chained to the IT department, but after 25 years of binge buying all these...
Feb 14, 2024
Episode 183
As a Disclaimer, note that there’s no sponsor or affiliate relationship with the vendor interviewed here. They're simply on the show to give their perspective on our topic.
As trite as it sounds, the way that we look at the world affects our understanding of it. Let me tell you about a time I noticed this....
Feb 7, 2024
Today's episode looks at how pervasive voice technology is, and how marketers can make better use of it.
After spending over twenty years in marketing agencies, Susan Westwater became cofounder and CEO of Pragmatic Digital. Susan has talked and written on the role voice & conversational AI plays in marketing and...