Apr 3, 2024
We've all heard of 1970's Apollo 13 mission that was supposed to send a 3-man crew to the moon, but once NASA became aware of an on-board explosion, it became all about rescuing the crew.
Ron Howard's 1995 movie gives a glimpse of how mission control staff in Houston reacted to information about the explosion.
When an...
Mar 27, 2024
My sister-in-law Janice works at the forefront of Medical Sonography. You may know it by the name Ultrasound, where non-invasive sound waves are sent into the body, which bounce off tissue and get displayed on a monitor. It has the ability to evaluate anatomy in an increasingly wide range of structures such as abdominal...
Mar 13, 2024
In numerous companies, the approach to content strategy appears to be nonexistent, marked by haphazard content creation and dissemination. A notable absence of a cohesive plan to align content with overarching marketing objectives is evident, leading to a disjointed and less effective approach. In light of these...
Mar 7, 2024
Increasingly, many Marketing teams have been forced to transform their own teams, or the Business as a whole has had to start transforming itself.
But no matter how technically sophisticated they are, no matter how many consultants they have or how many Project management meetings they hold, most companies struggle...
Feb 28, 2024
One thing that professional services and solo subject matter experts struggle with is building an audience and influencing their purchases.
Creating a content marketing engine that achieves this can take agonizingly long - years even. But virtual events that are properly marketed seem able to shorten that timespan.
My...