Oct 10, 2019
This episode takes us through the case of a company that seized
the chance to market their product using content, tailored to each
buyer’s vertical and funnel stage.
Hear how they:
- Implemented the email communications and marketing content into
their Marketing Automation tool.
- What kind of marketing resources they needed to build and
maintain the platform
- How to customize content for different audiences, without
making too much work for yourself
- How to present dashboard data such that management understands
how you use the budget to create content and what business-related
numbers that influence.
For complete Show Notes, go to: