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Funnel Reboot podcast

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Oct 10, 2019

This episode takes us through the case of a company that seized the chance to market their product using content, tailored to each buyer’s vertical and funnel stage. 

Hear how they:

  • Implemented the email communications and marketing content into their Marketing Automation tool.
  • What kind of marketing resources they needed to build and maintain the platform
  • How to customize content for different audiences, without making too much work for yourself 
  • How to present dashboard data such that management understands how you use the budget to create content and what business-related numbers that influence.

For complete Show Notes, go to: