Jun 30, 2020
This is part of a pair of
episodes about a social network devoted to business professionals,
LinkedIn. To hear how to use thought-leading content on it, go to
this show with Darryl Praill.
In this episode, you'll hear AJ Wilcox, founder of a LinkedIn-only advertising agency, explain why you should advertise on LinkedIn. AJ was an early adopter of LinkedIn (you’ll see what I mean by looking at his LinkedIn profile) and he goes in to deep description of many aspects of running paid campaigns on LinkedIn, including:
People/products/concepts mentioned in this episode:
CPC vs CPM bidding
Add the LinkedIn pixel to your site even if you aren’t planning on a campaign. Get insights on what LinkedIn knows about your site visitors.