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Funnel Reboot podcast

Visit the full podcast site at http://funnelreboot.com

Oct 30, 2020

A simple marketing model goes something like this: We have a product that solves a problem; a buyer who has that problem finds us, decides it’s a fit and a sale happens. Right? Sounds great! But it puts some big expectations on a buyer:

  • that they can feel their unmet need, their problem 
  • That there’s a...


Oct 23, 2020

A lot of attention is given to the largest ad platforms (Google/YouTube and Facebook proper, along with Instagram & WhatsApp) - eMarketer says this duopoly accounts for two-thirds of all digital advertising.

If you include Amazon, whose market share is somewhere in the teens and should be in the 20s soon, over 80% of...


Oct 16, 2020

Are colleges and universities keeping up with the changes in marketing? To answer this question, Prof Scott Cowley of Western Michigan University surveyed 529 US University marketing programs. Here are the results: out of all higher education institutions that teach marketing, 27% do not offer a single digital...


Oct 9, 2020

This is part of a series on how to structure a growth team, in particular the marketing resources that generate sales leads. Every resourcing model along the in-house to outsourced spectrum was covered in the four-part series, with each guest giving their take from their respective position as an internal or external...


Oct 2, 2020

This is part of a series on how to structure a growth team, in particular the marketing resources that generate sales leads. Every resourcing model along the in-house to outsourced spectrum was covered in the four-part series, with each guest giving their take from their respective position as an internal or external...