Dec 13, 2018
In this episode, three PPC Professionals reviewed the long list of features that PPC platforms made in 2018 and cut it down to a handful that are having the largest impact on B2B companies. Hear what we think are the best and worst changes made this past year, and what advertisers should to in reaction to them.
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Dec 5, 2018
Does your company use technology like Marketing Automation and CRM? Is your marketing program supported by applications by the likes of Oracle, Adobe and Salesforce? More and more Marketing departments are integrating them into their technology stack.
Listen to this interview with a Marketer named Ed Goffin at Pleora...
Nov 2, 2018
Panelists: Doug McCaffrey, Olga Gladycheva, Pierre Levasseur, being moderated by Glenn Schmelzle
Updates made by Paid Search platforms that we cover:
- Custom Intent Audiences
- AI Attribution models
- Review & Promotion extensions
- Ad variations
- Modeling conversions via GCLID
- IF function in Ads
- Account Health score
- AdWords...
May 8, 2018
This episode covers the way we work in digital. As the pace of work has sped up, we're using more agile methods to plan our resources. As automation and artificial intelligence enter, we're deciding how it gets used in our marketing stack. We are also figuring out how our organizational culture fits with this,...
May 7, 2018
This episode is about how digital has changed how we measure marketing. We'll cover the explosion of data brought by the Internet. We’ll look at how to clean and filter data so only the right kind is used for analysis. We'll talk about tools for analyzing and reporting data, for sharing data with core areas of our...