May 8, 2018
This episode covers the way we work in digital. As the pace of work has sped up, we're using more agile methods to plan our resources. As automation and artificial intelligence enter, we're deciding how it gets used in our marketing stack. We are also figuring out how our organizational culture fits with this,...
May 7, 2018
This episode is about how digital has changed how we measure marketing. We'll cover the explosion of data brought by the Internet. We’ll look at how to clean and filter data so only the right kind is used for analysis. We'll talk about tools for analyzing and reporting data, for sharing data with core areas of our...
May 4, 2018
One of the ways that digital has changed marketing is in how buyers converse with sellers. The experiences we deliver actually facilitate a conversation where they buyer talks him or herself into either buying or engaging with sales.